Job Title: Digital Marketing Engagement Lead

Requisition ID: SER001600

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century . Merck's success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare .

The Digital Marketing Engagement Lead is responsible for defining and delivering innovative omni-channel campaigns with focus on improving customer experience. This role will coordinate closely with the agile in-market teams and the Consumer IT platform leads.

The selected candidate:
Leads an agile team of subject matter experts able to deliver end-to-end cross-channel customer journeys and innovative digital marketing programs in the US, Latin America, and Canada.Deeply understands the business priorities and the customer engagement strategies in the healthcare industryIs able to recommend the best fit for purpose solutionsSolves business and technology challenges related to improving customer experienceHelps with the change management process during the digital transformation and technology adoption by the business usersBuilds trust among cross-functional teams and engages with the market and IT leaders to prioritize digital acceleration projects
Qualifications

Education Minimum Requirement:
Bachelor's Degree in Computer Science, Information Technology, or Related field

Required Experience and Skills:
Ability to execute complex marketing programs in matrix structuresDeep understanding of digital marketing channels and technologies to implement omni-channel orchestrated campaigns Deep knowledge of the Salesforce Marketing Cloud, Veeva CRM, Online advertising, digital analytics and email marketingExperience with the customer journey mapping, cross-channel campaign journeys building and trackingDigital marketing, Customer Engagement and Customer Experience best practiceExcellent presentation, analytics and communication skills are required to communicate/persuade cross-functional stakeholders towards specific actions and initiativesAbility to build strong cross-functional partnerships Experience in managing teamsHighly organized, motivated, and results driven with the ability to rearrange priorities and take responsibility in a multi-tasking environmentExperience working in multiple geographiesKnowledge and experience working with Agile principles and Agile frameworks and techniques (such as Scrum, Kanban) At least 7 years' experience working within digital marketing field

Preferred Experience and Skills:
Hands on experience with marketing automation platforms, preferably Salesforce Marketing CloudPrevious experience of leading and implementing complex projects in a multi-cultural environmentsSalesforce Marketing Cloud Consultant certificate preferableExperience of Pharmaceutical or Healthcare industry Experience of delivery analytics to mobile platforms (Smartphone, Tablet)Knowledge and experience with as many of the following toolsets and technologies across all areas in Commercial platforms - Veeva, Oracle, Informatica PC, Informatica MDM, Amazon WS, AutoSys, Unix

Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we're counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we're inventing for life.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to staffingaadar@merck.com .
Search Firm Representatives Please Read Carefully:
Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck. No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.

Visa sponsorship is not available for this position.

For more information about personal rights under Equal Employment Opportunity, visit:

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Merck is an equal opportunity employer, Minority/Female/Disability/Veteran - proudly embracing diversity in all of it's manifestations.

Job: Service Delivery/Management
Other Locations: West Point, PA, US; Kenilworth, NJ, US; Upper Gwynedd, PA, US
Employee Status: Regular
Travel: Yes, 15 % of the Time
Number of Openings: 1
Shift (if applicable):
Hazardous Materials: No
Company Trade Name: Merck