Posted by: Carter Machinery Company on Feb 12, 2010

Description:

Successful candidate will work as the eBusiness project lead within the Corporate Marketing Dept. to develop and drive electronic advertising efforts used to support our business objectives.  Will serve as liaison between key revenue/support areas and marketing to identify needs, develop recommendations and lead projects; implement and maintain customer-facing eBusiness applications by working closely with internal and external IT resources; coordinate execution of electronic advertising efforts including mass email generation, search engine optimization and online placements; analyze web traffic and key metrics to determine effectiveness of electronic applications and campaigns.
BA/BS degree in Marketing, Business, Communications or other related areas required. Must possess strong project management, coordination and communication skills. Familiarity with CRM, graphic design or event planning is a plus.
 
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About Carter Machinery Company

Authorized Caterpillar dealer for Virginia and southern West Virginia for Caterpillar heavy equipment, electrical power generation, and rental equipment. Have openins for technicians in all divisions: Construction, EPG, and Rental.
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